Headshot Heaven

It’s that time again when we are graced with an infection of politician’s headshots all over our streets.  Increasingly the general public see this as an invasion. Litter. They make a mess of our streets, obstruct our view of traffic and then have to be disposed of after just three weeks.

But they endure for one very good reason: people engage with images of other people.  We look, we familiarise and the candidates hope that we start to like them.

It’s a powerful process (and one that’s pretty unique to Irish Political Campaigning).

So are you harnessing this power for your business?  You are the most unique part of your business. Your business will thrive or fail based on your ability to give your customer what they want and they need to be able to trust you on that.

You need a good profile image.  Whether it’s on your website, your LinkedIn or Facebook or whatever, people engage with a face on a screen and they will make decisions about you and your business based on that.

I can help you with that.

More of Me

Some nice reaction to my last self-portrait post.

Now it’s Friday again and I’m messing with the studio set-up to give some more options for Business Headshots.  There’s a lot of them about at the moment.

So out with the Clamshell lighting.  A simple but effective beauty lighting: one light and a shiney reflector (in this case the triflector and stand).

And what Beauty is on hand to try it out?  Well just me actually.

Last time someone asked that I smiled a bit.  Trying to pull a natural smile on your own in a dark room isn’t easy but I tried.

Only that lovely clamshell lighting picked up all those wrinkles – I look like a pug!  Time for some delicate photoshop!!!

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One of these might actually work for a new profile image?  Text your votes now!

For the interested, I also tested out the tethered set-up for another job on next week.   This allowed me to trigger the camera remotely with the wireless mouse and review the images in Lightroom without leaving my seat.  I just had to trust the autofocus – which did a very good job at f2 on the 85mmf1.4.  You may also spot that I added a small backlight so I have a slightly better edge to my hairline in the later photos (click the image for the higher res version).  I just the Lowel video light but it’s hard to direct on your own.  The background is a dark pop-up but it’s getting no light so it’s gone practically black.  Liking the Black more and more…

What does your profile photo say about you?

My favourite part of LinkedIn is the ‘People You May Know’ page: a gallery of mug shots of everyone and anyone who has a connection to someone you’re already connected to.

A picture tells a thousand words.  So what do you see when you look at all these faces?

Who looks professional?  Who’s presenting themselves in a way consistent with the core values of their business.

Who do you trust?

Ultimately engaging with potential clients on-line is all about creating trust.  Whether we like it or not, people form judgements about you when they look at your profile picture.  It’s a skill we learn in early life and an important part of human relationships: ‘sussing someone out’; ‘reading a face’.

A good profile image can do that for you.  It’s more than ‘just a headshot’, it’s your opportunity to make a good first impression – and you never get a second chance.

So next time you’re perusing the ‘People You May Know’, look at your own profile image and ask yourself if it’s serving you as well as it should.

I shoot professional profile images on location and in the Studio.  We can discuss whether a formal or informal portrait would work best for your business and we’ll shoot a range of images so you can choose the best expression and presentation to camera.

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